Sessions
Session
Elevate Your Brand with a Customized Venue Platform
Tue, Nov 7th, 2023 at 10:00 AM - 11:15 AM EST
Event Details
Stretch your marketing muscle to create a beautiful, branded platform
You may have used other virtual event platforms in the past for virtual or hybrid events or to create online communities but found them to be limited in the ways you can customize them. Often, you are forced into a template, need to know software coding to add custom elements, or you just don't have enough ways to make the platform your own.
Learn how Venue is designed for the non-technical marketing manager to brand and customize every aspect of the platform from the homepage to the dashboards, to the catalog or booth segments. You are never forced to use a template and the creative possibilities are endless. And you never need to use a software developer to make your vision come to life.
Speakers
Speaker Bio
Brent Palmer directs the marketing and branding strategy for Convey Services and Cloud Conventions to ensure that all technology platforms are designed to meet company branding standards and to reflect the best design strategy possible to showcase the platform's graphic capabilities. Brent ensures that any messaging on platforms, in corporate websites or through marketing outreach are consistent and focused on the value of the Cloud Conventions and Venue programs.
Brent is heavily involved in product design to ensure that customers have the right experience to customize and brand their platform, navigate through the features, and understand how to use the functionality without needing specialists or external software resources. He translates features and functionality into UX/UI design utilized by the software development teams.
Brent collaborates directly with partners and distributors to ensure they can maximize the value of the Cloud Conventions services and appropriately market those services to their customer base.
Speaker Bio
Kasey Lineberger directs the marketing communication strategy to ensure that Cloud Conventions and Venue are recognizable brands in the marketplace. In her role, she designs and delivers drip marketing campaigns, directs the social media outreach, manages the messaging on corporate websites and creates product materials.
Kasey has also managed high-profile customers with complex event or platform management needs to help them with strategy, platform customization, and event execution.
